When you are faced with the challenge of making denim it is essential to choose original materials with high quality and not to just value denim on its attractiveness or the current trend. There are many ways to view denim and it is impossible to discuss every kind, but 8010GEKKO spotlights the comparison of two styles.

The first style is “Revival Denim.” This is a vintage replica produced through analysis of the spinning threads, spinning machines, and sewing techniques of the post-WWII heavy denims manufactured at former industry leaders Corn and Canton Mills.　The second is “Advanced Denim for the Next Generation.” These materials are developed with the intention to improve the feeling and comfort of denim while maintaining its strength and excellent handling.

The weak points of current denim is the perspiration and uncomfortable feeling caused during heat waves, and also the hardness of dry denim that makes it difficult to lift one’s legs. If you are a denim fanatic you might enjoy these characteristics, but to satisfy the average jean lover it is critical to tackle these problems head-on by demanding the highest level of comfort.

These two styles give 8010GEKKO the most important ideas for innovation in fabric, and the deep respect for their technique is the heart of 8010GEKKO denim. 8010GEKKO is able to maintain such a high level of creation because these two styles compete at the highest level and 8010GEKKO’s ability to concentrate on creation, not costs, is the true Okayama Craftsmanship that lives in the brand.

8010GEKKO’s view point of theme is “nature of denim” and “future vision of denim”. For certain, vintage is beautiful, and it is quite natural to try to reach toward vintage.

Although, when thinking in mind the perspective of 8010GEKKO’s future, for instance, global heating becoming high-temperature and humidity would be one of biggest high-priority fundamental issue for deteriorating living environment.

In these circumstances, the most essential point that 8010GEKKO thinks is “comfortable sensation” and have defined 8010GEKKO’s direction. Replacing this with motor industry, the number of sport car brand said to be “fast and with high potential” at that time was very limited and maneuver technology was special.

However in recent times, high-power performance has become common, and has circulated around to general cars, controllability at high-speed has become simple. Here also, the term “evolution” comes to mind. “Evolution” is adapting to environment for species preservation changing little by little.

Expansion of motorization today is based on this “evolution”. Further out in the years ahead, shifting from high-speed to ecology will become reality. When thinking about 8010GEKKO’s future vision of denim, development is not reprinting vintage cars but without loosing identity of denim handed from ancient times, but believes that the framework and direction of 8010GEKKO’s vision will be to “evolve” to the concept of “comfort” for the next generation.