8010GEKKO was launched in Japan 2002, armed with high quality material and well-established design. 8010GEKKO’s challenge and pursuit of material development is a true artisan spirit and craftsmanship. 8010GEKKO combines denim with diamonds, platinum, and silver to create their brand concept of “HIGH-END CASUAL.” Usually, casual items tend to be cheap, but 8010GEKKO’s core concept is to turn the casual item into high-end. The denim line, the core of 8010GEKKO’s high-end casual collection, is developed with superior spinning technology and manufactured in Okayama Prefecture world famous for denim materials and production.

Okayama is also the hometown of 8010GEKKO’s Creative Director, Yuji Hasegawa, which made it inevitable for him to draw from these surroundings when he created 8010GEKKO. Hasegawa established 8010GEKKO after 3 years of experience under Yohji Yamamoto, where he took part in launching numerous brands at the couture maisons in Paris. The experience and creativity of Hasegawa allowed him to direct his team of professionals to be the first to weave denim fabric with platinum thread to make 8010GEKKO’s signature creation “PLATINUM DENIM.”

The denim fabric used on 8010GEKKO is 100% genuine Cameroon Cotton which is rated as the most premier denim material in the world surpassing the flexibility of Zimbabwe’s cotton often woven in Okayama.

Handpicked in Cameroon, the super long cotton slubs are distinguished by their superb stretching ability and high water absorption capacity, which create a perfect fit with the very best natural materials. In addition to denim pants, 8010GEKKO uses sleeve garment tailoring techniques to create a 3-dementional cut of the perfect man’s silhouette that combine elegance and unwearying material to complete a perfect denim jacket.

8010GEKKO’s persistence to intensive comfort has made it the top brand representing Japan in high-end casual denim.

8010 GEKKO is the official name of our brand, and hereof GEKKO means moonlight, but why? Before 1868 (the first year of Meiji Period), the Japanese had been wearing straw sandals on the feet, cotton kimonos on the body and swords at his waist when they were walking in street. But now, All changes happening on household appliances, railway, aviation, suits culture, automobile, financial and even the IT industry can be described as one word—“westernization”, and Japan locates at the easternmost of Asia, so Japan firstly had absorbed western cultures and become the pioneer and leader in the course of modernization. Undoubtedly it was just a blind imitation with ludicrous effect, but Japan has outstanding creativeness no inferior than that of the western countries in modern time. For instance, the “hybrid power system” applied into the automobile industry can be known as a leading high technology in the world. Referring to development pattern of western countries, Japan has been keeping forward in the course of practice with trials and errors, by strong will and perseverance, and Japan has obtained the outstanding development ability today. Through the above we find the reason for “Japan Premium” being popular overseas. If we compare Japanese abundant originality in the manufacturing processes to the light and compare western cultures to sun light, we hope our brand is the reflected sun light and can emit dim and beautiful moonlights, so we give our brand the name of “8010 GEKKO”.